In 2017, we produced a campaign for Tajawal, an international travel platform now part of Almosafer / Seera Group. The project was filmed across multiple European cities, including Rome, Barcelona, Istanbul, Amsterdam, and Paris, over two weeks of travelling and shooting. The concept was simple and memorable: helium balloons carrying the Tajawal logo rising above the cities, turning well-known landmarks into part of the campaign. The video shown here is the director’s edit, created from the original footage, a more personal take on the campaign that aired worldwide.
Moving through Europe’s most iconic cities to tell one continuous story.
Helium balloons carrying the Tajawal logo lifted above each skyline, linking five different cities into one cohesive story.
The final campaign reached over six million views, becoming one of our most widely seen productions.
“Different places, one continuous movement.”
